Case Study: How Dippi Do Sauces Spiced Up Sales & Doubled Catering Orders with Rajkot City Guide Ads

By, Rajkot City Guide

• July 3, 2025
• 4
• Uncategorized

In Rajkot’s bustling F&B scene, even the most beloved products can struggle to break out of their local niche. Dippi Do, renowned in their home neighborhood for their vibrant range of gourmet chutneys, dips, and cooking sauces, faced this exact challenge. Despite rave reviews, their catering orders and retail reach plateaued. They needed a cost-effective way to capture the attention of new Rajkot customers, especially during high-demand periods. Partnering with Rajkot City Guide (RCG) delivered explosive results. Here’s how they did it:

The Challenge: Breaking Out of the Neighborhood Bubble

• Established Local Love, Limited Reach: Dippi Do had a loyal customer base near their production kitchen but struggled to gain visibility city-wide.
• Untapped Catering Potential: While popular for home use, their catering services for events (weddings, corporate functions, parties) were underutilized, particularly beyond their immediate area.
• Festival Frenzy Missed: Major Rajkot festivals (Navratri, Diwali, Uttarayan) saw a surge in demand for catering, but Dippi Do wasn’t top-of-mind for event planners or families city-wide.
• Goal: Increase city-wide brand awareness, drive catering inquiries, and boost retail footfall from new customer segments.

The Solution: Hyper-Targeted Festival Campaign on Rajkot City Guide
Dippi Do’s marketing team, recognizing the power of local intent, chose RCG for a focused 2-month campaign during peak festival season:

1. Strategic Placement:
   • High-Impact Banner Ads: Eye-catching banners promoting their “Festive Feast Packages” were placed on RCG’s high-traffic pages: Homepage, Food & Dining category, and the Local Events calendar (crucial during festival planning).
   • Sponsored “Top Culinary Sauce” Listing: Secured the #1 position in RCG’s “Sauces & Condiments” category and relevant searches like “Catering Services Rajkot” and “Homemade Chutneys.” This prime real estate ensured they were seen first by users actively searching.
2. Precision Targeting:
   • Location: Ads served exclusively to users accessing RCG within Rajkot city limits.
   • Intent: Reached users browsing catering services, restaurant listings, party planning resources, and festival event pages – exactly the audience planning gatherings and needing quality food solutions.
   • Compelling Offer: Banners and listings highlighted a “Festive 20% Off” catering package and included a unique “RCG10” promo code for 10% off retail purchases at their store.
3. Optimized Landing: Clicking ads took users directly to a dedicated RCG-enhanced Dippi Do business profile showcasing:
   • Mouth-watering images of their sauces and platters.
   • Detailed catering menu packages.
   • Easy “Request Quote” and “Call Now” buttons.
   • Customer testimonials and location map.

• “The surge in inquiries during Navratri was overwhelming! We booked out our catering capacity weeks in advance, something we’d never achieved before through generic advertising.” – Mr. Sharma, Dippi Do Operations Manager.
• “The RCG10 code brought in faces we’d never seen before. It proved people were discovering us specifically through the City Guide and acting on the offer.” – Dippi Do Retail Store Manager.

Key Takeaways: Why This Campaign Sizzled

1. Precision Targeting = Zero Waste: Ads reached ONLY Rajkot residents actively searching for food, catering, or festival services at the moment they were planning. No budget wasted on irrelevant audiences.
2. Prominent Placement = Top-of-Mind: Banner ads on high-traffic pages + the #1 Sponsored Listing created massive visibility among the most relevant users. They became the go-to sauce solution for festival catering.
3. High-Intent Platform = Ready-to-Buy Customers: RCG users aren’t browsing idly; they’re actively seeking solutions. Dippi Do met them at their point of need.
4. Compelling Offer + Clear CTA = Conversion Fuel: The festival discount provided urgency, and the easy “Request Quote” buttons removed friction. The promo code directly attributed retail sales to the campaign.
5. Event Timing = Capturing Peak Demand: Launching during Navratri/Diwali ensured they targeted customers when catering demand was naturally highest, maximizing impact.

Your Turn to Spice Up Your Rajkot Sales!

Dippi Do’s story isn’t magic; it’s the power of hyperlocal, intent-driven advertising on Rajkot City Guide. Whether you run a restaurant, a retail store, a catering service, or any business targeting Rajkot consumers, RCG delivers your message directly to customers ready to engage.

Stop casting a wide net and hoping. Start targeting the ready-to-buy Rajkot audience on Rajkot City Guide.

👉 Replicate Dippi Do’s Success! Get Started Today:

• Visit: www.rajkotcityguide.com
• Call: +91 99241 30338
• Email: ads@rajkotcityguide.com]

Discuss tailored advertising packages (banners, sponsored listings, featured profiles) designed to put your Rajkot business in front of hungry, high-intent customers. Measure your success and watch your ROI grow!